AMIC is a private nonprofit employers association based in La Sénia (Tarragona), one of the most important home furniture clusters of Spain.
AMIC began the activity focused just in furniture sector and later it has expanded to all home interiors sectors. Nowadays, AMIC has 105 affiliated companies from: furniture, home textiles, lighting, bath and paving sectors.
AMIC brings together home interiors products manufacturers, retailers and auxiliary industries motivated by innovation with the main goal of increasing their competitiveness through collaborative activities and training promotion
AMIC main activities are:
- New commercialization channels exploring and promotion: contract business (mainly hotels), shared home interior showrooms for rossed prescription, e-commerce platform developing
- Promotion of collaborative projects: design for all, smart spaces, new materials, new manufacturing technologies
- Vocational training: training courses organization for employees (technicians and managerial) and unemployed, skills needs studies (surveys among associated companies)
- Internationalization: market intelligence and direct and reverse trade missions.